The Challenges of Digital Transformation of Communication Technologies: The case of VAR and Human Errors in the English Premier League 2022 - 2023 season

The implementation of Video Assistant Referee (VAR) technology in football has brought about significant changes to the game, particularly terms communication and decision-making. However, despite its intended benefits, human errors by VAR officials have been a recurring problem that affected accuracy effectiveness system. This study aims examine challenges digital transformation technologies, specifically case English Premier League (EPL) during 2022/2023 season. Using qualitative content analysis approach, two instances were analysed identify type errors, player/team affected, consequences errors. findings suggest can implications for affecting outcome fairness matches. highlights importance addressing order improve system maintain integrity game.